Branding for Productboard’s flagship event of the year, an in-person and online all-day conference.

After two years of rapid growth, it was time for BuildingConnected to explore a holistic rebrand. I led the brand team in auditing existing materials, planning a timeline for the extensive rebrand, and making a brand that was true to our culture. In the span of six months, our team conducted research, synthesized our findings, developed main concepts, designed a new logo, and started a basic styleguide. This was all done in tandem with daily tasks and marketing campaigns.

For the exciting launch of Soma Bottle, I created a series of emails highlighting different features of Soma's newest product. The goal was to let the bottle shine in Soma's simplistic, clean style, enticing our fans to buy.

During this series, we had to create an unplanned email when the site crashed due to high volume– twice. I concepted and made the apology GIF email within a couple hours, which yielded over a hundred sales on its own.

Creative Director: Danielle Hutchens
Photographer: Jody Kivort

For Kore's new app release, we worked on redesigning the website, creating new brand assets and promotional images for the press and social networks. Brand collateral included business cards, letterhead and envelopes, t-shirts, adding to the set of branded icons, and painting a brand mural for the SF office.

For the holiday season, Scribd wanted to market a flash sale offering substantial discounts on gift cards, a product that previously yielded little revenue.

This was a special offer targeted for QVC buyers that was included as a print ad within a purchased package. The main challenge of this design was arranging a large amount of required text into a small space gracefully.

Designed to highlight the education sector of Indiegogo, this tri-fold brochure is used in various conferences around the nation to demonstrate the benefits of crowdfunding for education.

Pacific Mambo Orchestra gets a refresh of their old poster for their benefit concert for Redwood City Education Foundation.

In November 2015, Scribd branched out it's ebook service to include audiobooks. The initial collection added 30,000 audiobooks to the library of over 500,000 ebooks. Penguin Random House Audio andHachette Audio later joined the remaining Big 5 publishing houses that offered content on Scribd. Since the launch, reading time has doubled on Scribd.